As far as boxing is concerned, it is currently the best of times - and the worst of times.
Courtesy of David Haye's victory over Nikolay Valuev at the weekend, the sport has had the kind of saturation coverage for the last week or so that it hasn't seen since the days of Frank Bruno and Lennox Lewis.
And not only does the country now boast a world heavyweight champion, but in Carl Froch and Amir Khan we have two other quality fighters competing at the highest level.
Frank Warren, who has made a habit these last few years of investing heavily in young fighters, also has a deep pool of talent on which to draw in the future.
The public seem to be voting with their wallets - Haye's fight did huge PPV numbers, while recent shows in Belfast (Sexton-Rogan), Derry (McCloskey-Rasilla) and Liverpool (Quigley-Smith) have been sell outs despite being held on Fridays.
Khan's world title defence against Dimitry Salita in Newcastle is also likely to go on in front of a 10,000 capacity crowd.
Yet, as Warren pointed out at a press conference yesterday, the sport is struggling to get television companies - for so long its lifeblood - interested in screening fights.
At the moment, Sky is the only broadcaster in town.
It does an excellent job, but things aren't quite the same as when ITV were fully committed to the sport and Setanta were throwing down the gauntlet to Sky with some huge Saturday night cards.
Warren understands the straitened financial circumstances television companies are working under at the moment, but is disappointed that the BBC won't commit to the sport.
"There are people at the top of the BBC who don't like boxing and that's why they won't show it," he said.
"Well, I don't think that is good enough. We've consistently shown over the years that there is a huge public demand for boxing.
"It is a sport that the public want to see. When I was with ITV and we had Amir Khan on, we were drawing audiences of six and seven million people.
"As a publicly funded corporation, the BBC should be delivering what its audience is asking for, not what it thinks they should be watching.
"You can listen to a fight on the radio (BBC 5 Live airs all the big fights) but you can't watch it on your television. Excuse my French, but what kind of f***** up situation is that?"
On a more positive note, Warren described British boxing as "buzzing" right now following Haye's victory - and with an eye on some of the talent in his stable.
"We are doing boxing better than America at the moment," he said.
"OK, you've got Floyd Mayweather at the top over there, but who else is there coming through. All the biggest names in the sport are either Hispanics or Europeans."
Sunday, 10 January 2010